Why Listening is the First Step of Evangelism

Normally we think of evangelism as a process of telling. We are proclaiming or sharing something. And it is that, of course, but I’ve become more and more convinced that effective evangelism starts with listening. Here’s the thing: most evangelism strategies focus only on the telling part. They help people figure out what to say, how to present, the right things to proclaim. One size does NOT …

How Copywriting Made Me a Better Evangelist

Because of some of the jobs I’ve had over the past couple years, I’ve learned quite a bit about copywriting. “Copy” refers to the words used on web pages, in ads, on promotional materials, etc. Copywriting is the art of writing copy that sells a product or service and convinces prospective customers to take action. It surprised me to realize …